Brand
Punchcard Brand Guidelines
Resources for presenting the Punchcard brand consistently and professionally.
Download Brand AssetsNaming
“Punchcard” is a single word, always spelled with a capital “P”. Our legal company name is Substantive AI, Inc., but Punchcard is our product name, brand name, and go-to-market name. In most public references, use Punchcard. When referring to specific product areas, capitalize them as proper nouns, such as Punchcard Request or Punchcard CoAudit.
Usage
Provide plenty of space around Punchcard assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.
The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files, display them in a way that implies a relationship, affiliation, or endorsement by Punchcard, use them as part of your own product, business, or service name, or combine them with other graphics without written consent from Punchcard. Get in touch if you have questions.
Punchcard wordmark
The Punchcard wordmark should be used in all references to Punchcard as space allows. Monochrome usage is preferred, with the brand colors below.
Punchcard logo
For tight layouts or logo-only grids, the Punchcard logo is a concise way to refer to Punchcard. Use the wordmark when stronger brand recognition is needed.
Punchcard icon
Use the icon for app launchers, favicons, avatars, and compact UI surfaces where the Punchcard name is already clear.
Colors
Comfortable against light and dark backgrounds, Punchcard's primary brand color is a muted blue. The light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for emphasis and selected surfaces.
#FFFFFF
#010101
#236888